iRetain key features

Go beyond CRM systems

It is generally accepted that the cost of customer acquisition is far greater than that of retention.*  The implication is clear however.  Organisations should devote additional time and effort into customer retention programs.

Though this paradigm is well recognised, and often discussed, the mechanisms to implement and manage effective retention programs have been limited until now.  At best, CRM systems have been utilised to ‘make do’, and most investment in this area has been towards acquisition not retention. In fact a recent CRMGuru survey found that just 22% of respondents prioritised investments in customer retention over customer acquisition. **

iRetain is the answer to retention

iRetain^© is an evolutionary software application that provides the solution.  iRetain^© is specialised retention software that can assist organisations improve their retention rates, reduce churn and maximise customer lifetime value.  Unlike many CRM systems, iRetain^© is fully modular and can be customised to specific organizational needs and product offerings without the significant financial and resource outlay associated with CRM.

For organisations with existing CRM systems, iRetain^© can be configured to extract maximum value out of these systems and improve the ROI of the implementation – rapidly, and without tying up substantial internal resources or funds.

iRetain^©’s modules offer campaign management, reporting and analytics, customer touchpoint functionality and call centre (front line consultants) performance optimisation and a wide range of additional features and benefits.

Unique capabilities

iRetain^© is the only customer retention system currently in the market to offer:

• a unique 'plug and play' package and interfaces
• extensive range of standard modules and optional add-on modules
• tried and tested application used for a number of years
• in and out bound mode to enable both proactive and reactive retention
• multi-level customer segmentation
• campaign decision engine set up and management
• inbuilt incentives program
• complete compatibility with Microsoft technologies and other applications
• in built reporting for instant analysis of customer attrition and other critical data
• integration with existing CRM and core systems
• full product support and warranty, help & support
• parameterised management of the presentation layer

For more information

Contact iRetain^© today to discuss how your business can benefit from intelligent customer retention or to arrange a demonstration on 1300 725 717or email info@i-retain.com

*Source: Pfeifer, P, Journal of Targeting, Measurement and Analysis for Marketing. Feb 2005
** Source: http://www.rightnow.com/pdf/whitepapers/RN_LoyaltyCRMGuru.pdf